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Social media or wine?

As a digital agency executive, I’m always interested to see how businesses I interact with approach social media.  I don’t think there is any industry more ripe for social media than the wine industry (“Hello, Gary Vaynerchuk!”).  Spending a recent weekend Napa Valley, I was shocked at the lack of social media happening not only […]

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Google AdWords 102: The Power of AdWords Campaigns

You have carved out your territory in the digital advertising world and you have mastered the basics of Google AdWords. Now it is time to get serious about your online campaigns. In the past few months, Google AdWords has allowed current customers to upgrade their accounts from “Legacy campaigns” to “Enhanced campaigns,” but in July, […]

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