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social media and wine, marketing winery, tweeting about wine, online wine reviews

Social media or wine?

Posted By: Shelley Cloyd on Thursday, January 9, 2014

As a digital agency executive, I’m always interested to see how businesses I interact with approach social media.  I don’t think there is any industry more ripe for social media than the wine industry (“Hello, Gary Vaynerchuk!”).  Spending a recent weekend Napa Valley, I was shocked at the lack of social media happening not only […]

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why use google adwords, enhanced campaigns, mobile google ads

Google AdWords 102: The Power of AdWords Campaigns

Posted By: Gretchen Meier on Tuesday, July 16, 2013

You have carved out your territory in the digital advertising world and you have mastered the basics of Google AdWords. Now it is time to get serious about your online campaigns. In the past few months, Google AdWords has allowed current customers to upgrade their accounts from “Legacy campaigns” to “Enhanced campaigns,” but in July, […]

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google adwords, how to start google adwords, best practices

Google AdWords 101

Posted By: Gretchen Meier on Tuesday, July 9, 2013

We all know that Google is a powerful search engine and has become a household name and most of use Google to search for people, companies, products, services and more.  But have you thought about how Google can positively impact your business? Google offers many impressive services to businesses but probably the most notable is […]

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The Power of Pinterest

Posted By: Gretchen Meier on Monday, July 1, 2013

The fastest growing social network, Pinterest is becoming an essential tool for consumer product marketing. Pinterest is an excellent way to not only build brand appeal, but to also spread the word about promotions, recipes and products. While building a visually stimulating platform with many followers takes time, once established it becomes a very easy […]

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Opening the email

Email Marketing: Opening The Email

Posted By: Gretchen Meier on Wednesday, May 22, 2013

Email marketing is an essential tool for marketing your business. You already have awesome content and social media strategies, but email marketing allows you to build your bond with your existing customers and share news and knowledge to create brand loyalty. Seventy-eight percent of …

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content marketing, establishing a voice, how to start a blog, why do i need a blog for my business

The Value of Voice

Posted By: Gretchen Meier on Wednesday, May 8, 2013

Hopefully by now you have recognized the significance of content marketing. Without regularly updated content on your website or frequent blogging, you and your business are missing out on valuable customer leads and engagement. Without a content marketing strategy, you lose out on …

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Do you need a Social Media policy?

For the 1000th time, Facebook is NOT a Waste of Time for Your Business

Posted By: Shelley Cloyd on Tuesday, February 26, 2013

It is not a waste of your time, you are just not doing it right. It is my mission to convince you that social media marketing is very, very valuable for business growth. At So Fun Media (SFM), we spend a significant amount of time running Facebook platforms on behalf of our clients.  Hopefully this […]

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local marketing, orange county, marketing tips, community based social media

Local Marketing: Where Your Customers Live

Posted By: Shelley Cloyd on Wednesday, November 14, 2012

Ninety-seven percent of consumers use online media to research the products and services they want to buy locally. Ninety percent use search engines with location (city, neighborhood) targeting to find products or services.  Within four years local media advertising is expected to grow by 30 percent. [1]  Optimizing your website for search, providing local value […]

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business marketing, orange county, strategic marketer, marketing strategy, business goals

Are You Sure Your Business Marketing is Working?

Posted By: Shelley Cloyd on Thursday, November 8, 2012

Are you spending money on marketing and not sure why? Have you decided it isn’t working and sales are the only way to grow your business? Is the thought of social media overwhelming and seems like a waste of time? Unless you are a medium- to large-sized company with a hefty marketing budget, a team […]

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executives, happiness, work-life balance, shelley cloyd

Work to be Happy or be Happy then Work?

Posted By: Shelley Cloyd on Thursday, August 23, 2012

Isn’t it interesting how hard we all work and how little time we spend thinking about how happy we are? Work, finances, family, personal drive, volunteering, keeping our kids busy, being healthy, taking care of our loved ones, so many things to think about, but yet how much time do you spend thinking about being […]

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