Blog

Email Marketing: Opening The Email

Email marketing is an essential tool for marketing your business. You already have awesome content and social media strategies, but email marketing allows you to build your bond with your existing customers and share news and knowledge to create brand loyalty. Seventy-eight percent of …

The Value of Voice

Hopefully by now you have recognized the significance of content marketing. Without regularly updated content on your website or frequent blogging, you and your business are missing out on valuable customer leads and engagement. Without a content marketing strategy, you lose out on …

For the 1000th time, Facebook is NOT a Waste of Time for Your Business

It is not a waste of your time, you are just not doing it right. It is my mission to convince you that social media marketing is very, very valuable for business growth. At So Fun Media (SFM), we spend a significant amount of time running Facebook platforms on behalf of our clients.  Hopefully this [...]

Local Marketing: Where Your Customers Live

Ninety-seven percent of consumers use online media to research the products and services they want to buy locally. Ninety percent use search engines with location (city, neighborhood) targeting to find products or services.  Within four years local media advertising is expected to grow by 30 percent. [1]  Optimizing your website for search, providing local value [...]

Are You Sure Your Business Marketing is Working?

Are you spending money on marketing and not sure why? Have you decided it isn’t working and sales are the only way to grow your business? Is the thought of social media overwhelming and seems like a waste of time? Unless you are a medium- to large-sized company with a hefty marketing budget, a team [...]

Work to be Happy or be Happy then Work?

Isn’t it interesting how hard we all work and how little time we spend thinking about how happy we are? Work, finances, family, personal drive, volunteering, keeping our kids busy, being healthy, taking care of our loved ones, so many things to think about, but yet how much time do you spend thinking about being [...]

Harnessing Twitter’s New Search Functionality

Earlier this month, Twitter announced a number of updates to its search function. While many of these updates seem like functionality Twitter should have already had in place, they are welcome updates that are also available for mobile. Autocomplete Much like Google Search, Twitter will now make suggestions for what you might be interested in, [...]

B2B Social Media: It Can Work For You!

While many of us are embracing the power of social media marketing in consumer channels, we still have work to do to educate our B2B clients (companies that sell to other companies vs. consumers) on the opportunity.  In a recent survey by Satmetrix (provides the NetPromoter Score), 75 percent of B2B companies they work with [...]

Email Marketing: Benchmarking is Critical

You have committed to an email marketing campaign – congratulations! Email marketing is an essential tool that puts you in front of your valued, target audience on a consistent basis. While we may not think to log on to social media or the internet every day, most of us check our email daily. Email marketing [...]

The Power of Promoted Posts

Check out your news feed; do you notice anything different? This week Facebook launched a new Sponsored Stories for your page – Promoted Posts. Whether you are looking to increase your number of likes or the reach of your page, Promoted Posts now provides a simple alternative to traditional